Data and Insights Manager
Location: Remote or Hybrid Working at either Perth Airport, Aberdeen Airport
Reports to: Head of Individual Giving and Engagement
Line Management: Data Management Ocer
Hours: Full time— 37.5 hours
Salary: £36,000—£40,000
Benets: Pension: 12% employer’s & 5% employee’s contribution (after 3 months’
service)
Annual Leave: 36 days (incl. public holidays) + an extra day for your birthday
(plus additional days for long service)
Death in Service benet: 3 times annual salary
Optional Private Medical Insurance plan and Cashplan
Employee Assistance Programme
Enhanced Maternity/Adoption/Paternity Pay
Access to Blue Light Card
Learning and Development Opportunities
SCAA is a charity registered in Scotland (SC041845).
Scotland’s Charity Air Ambulance (SCAA) exists so nobody in Scotland suers or
dies because medical help cannot get there in time.
People can get sick or have accidents anywhere and anytime. But in Scotland there
are places where urgent medical help cannot reach people. Or help gets there too
late. And when lives are at risk every minute matters.
As a charity we rely on donations from the Scottish public, companies and
communities to ensure that urgent medical help gets to the patient when it is
needed, wherever they are and at whatever time of day.
As part of our strategy for growth and national impact, SCAA is seeking a
motivated individual to manage our newly formed Data function, as Data and
Insights Manager. This is a hands-on managerial role, which will contribute to both
the immediate data management requirements and lead on the development of the
longer-term Data and Insights Strategy for SCAA.
The successful candidate will be instrumental in embedding a culture of data-driven
decision making, using insights and analysis to support future growth, with a
particular focus on fundraising, marketing and supporter engagement. They will
ensure the right frameworks and infrastructure are in place to allow for eective
data management and data-driven decision-making across the charity.
This role can be fully remote, with the option to work from Perth Airport, where
SCAA headquarters are located or our Aberdeen base at Aberdeen Airport, if
preferred. Occasional travel to our Perth base will be required for the successful
candidate. SCAA supports exible and hybrid working arrangements—our current
approach typically includes two oce days per week for those working on a hybrid
basis. The usual hours and days of work will be Monday to Friday, 9am—5pm.
Working for Scotland’s
Charity Air Ambulance
Data and Insights Manager
Our Mission
To save lives through the urgency and quality of our response to time-critical
emergencies.
Our Values
• One team in all we do
• Safety and risk alert
• Passion, care, and compassion
• Transparency, honesty, integrity
• Responsive, respectful, and inclusive
Our Vision
To provide a valued, sustainable, leading edge national air ambulance service that
is integral to emergency services in Scotland.
Our Ethos
Fast, professional, responsible, innovative, visible.
Scotland’s Charity
Air Ambulance
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
Role Purpose
To lead on the strategic use of data, insights, analysis, and Customer Relationship
Management (CRM) systems across SCAA, ensuring robust data governance, GDPR
compliance and technical optimisation to inform fundraising, supporter engagement and
organisational performance. This role is critical to embedding a culture of data-driven
decision making, using insight and analysis to support future fundraising growth. The role
will also provide leadership on data protection and organisational Data Protection Ocer
(DPO) responsibilities.
Key Responsibilities:
Strategic Data Leadership and Governance
• Develop, introduce and then monitor the charity’s Data and Insights Strategy, aligning
with organisational priorities, fundraising objectives and supporter engagement goals.
• Lead on the charity’s data governance and GDPR compliance, including data
protection policies, DPIAs, SARs, PECR and risk management, with a view to adopting
organisational DPO responsibilities in time.
• Oversee development, implementation and review of data governance policies, ROPA
documentation, data security protocols, and internal sta training.
• Provide assurance to the charity Executive team and Board of Trustees on data
compliance, reporting risks and delivering mitigating actions.
• Drive continuous improvement in data management practices, data integrations and
strategic data eectiveness.
About the role
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
CRM Oversight and Development Leadership
• Provide strategic oversight for CRM use and development, ensuring its capability
meets organisational needs for fundraising, nance, supporter journeys and reporting.
• Lead planning for CRM development projects including upgrades, integrations and
enhancements, with delivery supported by the Data Management Ocer.
• Monitor and assess future CRM system needs, scoping potential options and
contributing to business case development if required, ensuring proposals align with
strategic and operational requirements.
• Contribute to budget planning and management within the data team, including CRM
development projects, ensuring activities are delivered within agreed resources and
providing accurate budget forecasts and monitoring to the Head of Individual Giving
and Engagement.
Insights and Analysis
• Lead the provision of insights, analysis, and performance reporting to inform decision-
making processes across the charity, with particular focus on fundraising, marketing
and supporter engagement.
• Lead on the design, development, and delivery of strategic insights to optimise
supporter journeys, segmentation, targeting, and testing, working collaboratively with
fundraising colleagues where appropriate, and using analytical tools and methods to
model, predict, and evaluate donor behaviour, lifetime value, and retention.
• Support senior leaders with data-driven business planning and forecasting, presenting
insights in accessible and engaging ways.
• Embed a culture of insight-led decision making across teams, building condence and
understanding of data.
About the role
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
Team Leadership and Organisational Collaboration
• Line manage the Data Management Ocer, providing direction, coaching, workload
prioritisation and professional development opportunities.
• Take a hands-on role in data processing to support the day-to-day delivery of the
data function, ensuring operational resilience. Contribute to both the immediate data
management requirements as well as leading on the longer-term data strategy.
• Build data capability and a strong data protection culture across the organisation
through training, guidance and fostering data condence and accountability.
• Collaborate with colleagues across the organisation to align data activities with
organisational objectives.
• Through collaboration with the Finance Manager, ensure the accounts and CRM
systems work smoothly together to produce robust data and reporting.
• Work closely with Exec team and other Management colleagues on any future projects
relating to updates or changes to the CRM system and their connectivity to and from
other related SCAA systems.
• Chair internal data forums to drive data initiatives and represent SCAA in external
sector data, IT, GDPR and Gift Aid meetings.
About the role
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
• Maintain and improve competencies through continuous professional
development.
• Work collaboratively with sta across the charity and key partners.
• Work eectively and eciently to administration, communication, health and
safety protocols and policies to ensure that organisational systems and
procedures are implemented.
• Abide by organisational policies, codes of conduct and practice as described in
the Sta Handbook.
• Treat with condentiality any personal, private, or sensitive information about
individual organisations and or schemes or sta etc.
• Perform other associated duties as may arise, develop, or be assigned in line with
the broad remit of the post.
• Be prepared to travel throughout Scotland and occasionally beyond to meet the
needs of the business.
General responsibilities
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
Essential
• Signicant experience leading data strategy, governance or CRM development in a
fundraising, marketing or customer insight environment.
• Strong knowledge of data protection and GDPR compliance, with understanding of
DPO responsibilities.
• Demonstrable experience in designing and interpreting data analysis and insights to
inform strategic decisions.
• Experience overseeing CRM systems from a strategic perspective, including planning
for improvements or new systems.
• Working knowledge of Power BI or other data visualisation tools from a user or
strategic oversight perspective.
• Excellent leadership and line management skills, with experience developing sta and
building data capability within the wider team.
• Strong communication and inuencing skills, with the ability to engage senior
stakeholders with complex data insights.
• Project management skills.
Desirable
• Experience within the charity sector, especially in fundraising or supporter
engagement.
• Experience working with nance teams on reconciliation and Gift Aid processes.
• Qualication in data protection, data analysis, or a related discipline.
About you
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
Application
To apply please email the following to Susie Crocker at Recruitment@scaa.org.uk
• your CV and covering letter— outlining your suitability for the role, your
relevant experience, your motivations for applying and how you heard about
this vacancy. We advise you to refer to the ‘About You’ section and use this to
explain your suitability for the role.
• Equality, diversity and inclusion monitoring form (optional)
As an equal opportunities employer, SCAA is committed to the equal treatment of
all current and prospective employees and does not condone discrimination on the
basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or
ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage
suitably qualied applicants from a wide range of backgrounds to apply and join
SCAA.
Application deadline is 5pm on Thursday 29th January 2026. Please note
that we may close this vacancy early if we receive a sucient number of
applications, so we encourage you to apply as soon as possible.
Interviews
Interviews will take place at our base at Perth Airport in Scone. First interviews will
take place during the
week commencing the 9th February 2026 and second stage
interviews will take place during the
week commencing February 16th 2026.
Join us!
Community Fundraising Ocer
- Highlands and Islands
Data and Insights Manager
